Overview
Marketing Team
The marketing department is responsible for promoting the firm's services, enhancing its brand image, and attracting potential clients. This involves developing marketing strategies, managing advertising campaigns, public relations, maintaining the firm's online presence through website management and social media, as well as organizing events, town halls, and networking opportunities to expand the firm's reach within its target market.
Need Something From Marketing? Submit social media posts, press, town halls, internal events, intranet updates, business cards, headshots, and marketing collateral requests through one form. |
WHO TO CONTACT: Have a request? Please use the request form instead of email so it gets tracked and assigned. For questions, send them to the right inbox: ▸ Website or intranet updates (bios, links, pages, photos): Web@singletonschreiber.com ▸ Town halls: Townhalls@singletonschreiber.com ▸ Everything else marketing: MarketingTeam@singletonschreiber.com |
Meet the Team
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Director of Marketing A marketing strategist with 10+ years of experience in plaintiff firm advertising, specializing in national campaigns, client acquisition, and performance-driven storytelling. Leads the firm’s marketing department, setting its strategy, priorities, and direction, and guiding the team that brings the firm’s advertising, events, content, and digital initiatives to life. Partners with firm leadership to align marketing with the firm’s business goals, supports the growth and development of the marketing team, and provides final approval on campaigns and brand decisions. |
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Executive Assistant As Executive Assistant to the Director of Marketing, Bonnie brings a strategic, big-picture approach that keeps leadership focused, informed, and moving forward. She manages priorities, calendars, and communications with precision, anticipates needs before they arise, and turns complex schedules and competing demands into clear, organized plans. Serving as a trusted liaison between the Director, the marketing team, and firm leadership, Bonnie drives follow-through on key initiatives and helps ensure that every decision, meeting, and deadline is set up for success. |
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Director of Business Development and Referral Relationships A business development professional focused on growing the firm’s referral network and elevating the visibility of its attorneys. Builds and maintains relationships with referral partners, secures conference and speaking opportunities for attorneys, and coordinates the firm’s presence at industry events and professional organizations. |
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Assistant Marketing Manager A marketing and project management professional with a background in digital marketing and agency environments. Oversees advertising outreach, email marketing, events and conferences, and digital content updates, supports New Mexico marketing initiatives, and manages the internal marketing systems and workflows that keep the department’s work organized and moving forward. |
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Marketing Specialist A legal marketing professional supporting firmwide initiatives through event support, registration coordination, and cross-functional marketing execution. Contributes to New Mexico marketing efforts and assists with planning, logistics, and implementation across multiple marketing channels. |
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Social Media Specialist A social media and creative content professional with extensive experience in design and digital storytelling. Responsible for the majority of the firm’s social media content and visual design work, contributing to creative development, execution, and ongoing brand consistency across platforms. |
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Social Media Video Coordinator Develops and produces video content that enhances the firm's digital presence and supports strategic marketing initiatives. From concept development and content planning to filming, editing, and publishing, creates engaging visual stories designed to inform, connect with, and grow online audiences while maintaining alignment with the firm's brand and messaging. |
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Digital Marketing Analytics Coordinator Turns data into direction. Builds and maintains the firm's reporting infrastructure, tracks website and campaign performance, monitors search visibility, and translates analytics into insights the marketing team can act on. This work connects day-to-day marketing activity to measurable outcomes, helping ensure the firm's digital presence is not only active but effective. |
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Digital Marketing Assistant Supports the firm’s SEO, reporting, and performance tracking. Prepares and maintains marketing reports, monitors keyword rankings and search visibility, and tracks website, campaign, and lead activity, helping the marketing team see what’s working and where the firm’s online presence can grow. |
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Marketing Coordinator A strategic problem-solver who helps bring the firm's marketing initiatives to life. Working behind the scenes and across departments, coordinates projects, develops content, supports events and campaigns, manages marketing resources, and tracks performance metrics, balancing creativity, organization, and execution to keep the firm's marketing efforts consistent, effective, and aligned with business objectives. |
What Marketing Does
The marketing department serves as the engine that drives the firm's growth and success by strategically promoting its attorneys, practice areas, and campaigns to target audiences. Its functions encompass a wide range of activities aimed at raising awareness, generating leads, and fostering client relationships.
Market Research and Analysis The marketing department conducts comprehensive research to understand market dynamics, behaviors, and competitor strategies. This involves analyzing data, trends, and customer feedback to inform strategic decision-making. |
Strategic Planning Based on market insights, marketing develops strategic plans outlining goals, target markets, positioning, messaging, and tactics to achieve business objectives. These plans guide the execution of marketing campaigns and initiatives. |
Brand Management Marketing is responsible for managing and enhancing the firm's brand identity and reputation. This includes defining brand values, ensuring brand consistency across all channels, and protecting the brand from negative publicity. |
Campaign Development and Launch Marketing teams collaborate with attorney and practice departments/teams to identify needs, develop new campaigns, and bring them to life. They create marketing strategies to introduce new services, generate excitement, and drive sales. |
Advertising and Promotion Marketing creates and executes campaigns across various channels such as television, Out-Of-Home (OOH, which include billboards, bus shelters, transportation wraps, etc.), radio, print, digital, and social media. They develop creative content, messaging, and visuals to engage target audiences and achieve campaign objectives. Public Relations and Press Releases We utilize press releases to share important firm news and case milestones with the media and the public. Through targeted distribution to local publications and media outlets, we aim to increase community engagement and awareness of our initiatives. Our efforts focus on building awareness as well as relationships with the media, participating in community events, and offering helpful resources to foster trust and support in our local community. Sponsorships, Partnerships and Events The Marketing Team actively supports local and national communities and trade/interest organizations, as well as networking and marketing efforts through sponsorships of various companies, events, organizations, and school activities. By partnering with community-driven initiatives, we aim to strengthen relationships and promote our firm as a helpful and reliable presence in the community. Our sponsorships and participation in events reflect our commitment to supporting local causes and fostering positive relationships within the areas we serve. We also plan and moderate monthly town halls to support the constituents of the various mass-tort cases that we handle. |
Town Hall Event Management At Singleton Schreiber, our marketing team is integral to the planning and execution of our Town Hall events, which provide the community and clients with essential updates on legal cases such as fire litigation and government mismanagement issues like the San Diego Chollas Creek floods. These events, whether virtual or in-person, give attendees the opportunity to engage directly with our attorneys, ask questions, and stay informed on the next steps in litigation. Our team works closely with attorneys to schedule regular Town Halls, as well as additional events when key case updates arise. We handle the creation and distribution of invitations, manage livestreams, and oversee outreach and advertising to ensure strong community engagement through news and radio partnerships. On the day of the event, we manage all technical aspects, including streaming, live Q&A, and recording sessions for future use. For in-person events, we take care of everything from securing venues and coordinating catering to preparing branded materials, while ensuring remote attendees can join via livestream. |
Digital Marketing In the digital age, marketing often leverages online channels such as the firm website, email, social media, and search engines to reach and engage potential and current clients. We build specific multi-layered strategies with SEO, content marketing, social media, and email marketing to drive traffic, leads, and conversions. SEO Marketing uses SEO to bridge our website & brand with our target audience. Through ongoing tasks like building helpful & relevant content to our users, auditing & improving the technical proficiency of our website for search engine indexability, optimizing the experience of our users, building our brand authority through backlinking efforts, optimizing and managing listings & citations, and analyzing the efficacy of ongoing multi-layered campaigns to determine new projects, SEO can optimize our online visibility in search results pages, creating sustainable and long-term organic growth for the firm. |
Lead Generation and Conversion Marketing and business development consistently implement lead generation strategies to attract potential clients. We leverage content marketing, inbound marketing, events, and promotions to generate interest and capture potential clients and leads for the firm. |
Analytics and Performance Measurement Marketing tracks and analyzes the performance of marketing campaigns and initiatives using metrics such as ROI, conversion rates, engagement metrics, and source values. We use these insights to optimize strategies, allocate resources effectively, and demonstrate the impact of marketing efforts on business outcomes. |
Overall, the marketing department plays a critical role in driving revenue growth, building brand loyalty, and maintaining a competitive edge in the market. Its functions are essential for achieving business objectives and sustaining long-term success. |
Marketing/Branding Resources
Marketing, Branding, and Resources
Everything you need to request marketing support, share firm wins, and keep your materials on brand.
Need Something From Marketing? Use the request form for design, content, event, and other marketing needs. Not sure what to choose? See what you can request, including the separate forms for conferences, events, and sponsorships. |
Campaigns & Wins
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Intranet page | Current firm marketing campaigns and what they promote |
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Intranet page | Share case wins and results with Marketing for firm promotion |
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Intranet page | Google review links for each office to share with clients |
Brand Resources
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PDF | The firm’s logos, colors, and brand basics on one page |
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Intranet page | Official Singleton Schreiber letterhead templates |
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Intranet page | The firm’s official PowerPoint template for presentations |
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Intranet page | Branded virtual backgrounds for Zoom and Teams meetings |
Who to Contact Have a request? Please use the request form instead of email so it gets tracked and assigned. For questions, send them to the right inbox: ▸ Website or intranet updates (bios, links, pages, photos): Web@singletonschreiber.com ▸ Town halls: Townhalls@singletonschreiber.com ▸ Everything else marketing: MarketingTeam@singletonschreiber.com |
Forms
Marketing Forms
This page centralizes marketing-related submission forms. Find what you need below, then follow the steps to submit.
How It Works Most requests go through one form, the Marketing Requests Form. Pick your request type, and the form opens the questions you need to answer.
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Marketing Requests Form
Intranet Updates Department page and bio updates, profile images, link updates, new pages, and event photos. Select Intranet Update as your request type. Open the form › |
Press Releases, Media Mentions, and Blogs Media mentions, press releases, blogs, and speaking engagements. Select Press as your request type. Open the form › |
Social Media Posts Conference appearances, awards, promotions, case news, community involvement, and firm announcements. Select Social Media Post as your request type. Open the form › |
Business Cards New or repeat business card orders. Select Business Cards as your request type. Open the form › |
Professional Portraits/Headshots New hire, updated, or group headshots. Select Professional Portrait/Headshot as your request type. Open the form › |
Marketing Collateral Swag, flyers, brochures, banners, tablecloths, and other print or digital materials. Select Marketing Collateral as your request type. Open the form › |
Town Halls New or existing town halls, including date, time, and hosts. Select Town Hall as your request type. Open the form › |
Internal Events Volunteer events, firm parties, office openings, trainings, and staff events. Select Internal Event as your request type. Open the form › |
Conferences, Events, and Sponsorships
These requests use separate forms and are not submitted through the Marketing Requests Form.
Firm-Paid External Event Attendance For attorneys who want to attend an external professional event and have the firm pay for it.
Covers: ▸ Legal or industry conferences ▸ Practice-specific summits or workshops ▸ Trade or professional conventions ▸ Invitation-only or sponsored professional events Requests are considered case by case, based on relevance to the attorney’s practice, anticipated return on investment, coverage and workload, and overall cost. Self-funded attendance does not require approval, but please notify Marketing/Business Development so promotional support and graphics can be coordinated. |
Sponsorships For partners who want the firm to sponsor an event or organization.
Covers: ▸ National bar or trial lawyer association CLEs, events, and conferences ▸ State bar or trial lawyer association CLEs, events, and conferences ▸ Affinity bar association CLEs, events, and conferences ▸ Practice-area specific CLEs, events, and conferences ▸ Invitation-only or sponsored professional events ▸ City/community-based events intended to promote the SSLLP brand When purchasing tables or tickets, consider how many firm members can attend and whether potential referral sources can be invited. State and local events are approved with partner approval; all others are considered case by case by the Executive Partner of Marketing and Director of Business Development. Note: This form is not for event registration. To attend an event, use the Firm-Paid External Event Attendance form. |
Submit Your Case Wins & Results
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Intranet page | Share case wins and results with Marketing for firm promotion |
Who to Contact Have a request? Please use the request form instead of email so it gets tracked and assigned. For questions, send them to the right inbox: ▸ Website or intranet updates (bios, links, pages, photos): Web@singletonschreiber.com ▸ Town halls: Townhalls@singletonschreiber.com ▸ Everything else marketing: MarketingTeam@singletonschreiber.com |
