Overview
Marketing Team
The marketing department is responsible for promoting the firm's services, enhancing its brand image, and attracting potential clients. This involves developing marketing strategies, managing advertising campaigns, public relations, maintaining the firm's online presence through website management and social media, as well as organizing events, town halls, and networking opportunities to expand the firm's reach within its target market.
Contact Info:
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Kim Lyons is the firm Chief Client Office (aka Chief Marketing Officer). She is responsible for developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. In her role, she oversees market research, brand positioning, advertising campaigns, public relations, partner collaboration, and digital marketing efforts to effectively reach target audiences. As the Chief Client Officer, she also collaborates cross-functionally with intake, client services, operations, attorneys, and other teams to align marketing strategies with business objectives. Additionally, she analyzes market trends, consumer behavior, and competitive landscape to inform decision-making and optimize marketing efforts. Ultimately, the CCO plays a pivotal role in shaping the company's image, enhancing customer engagement, and driving overall business success through innovative marketing strategies.
Reporting directly to the Chief Marketing Officer, the Assistant Director of Marketing oversees the development and implementation of marketing strategies to achieve business objectives. She leads a team in executing campaigns, analyzing market trends, and optimizing marketing efforts. Responsible for managing budgets, coordinating cross-functional teams, and driving brand visibility to enhance market share and customer engagement.
A marketing strategist with over 10 years of experience in plaintiff firm advertising, specializing in national campaigns, client acquisition, and performance-driven storytelling. Oversees firm advertising initiatives, data analysis and reporting, attorney biography development, and key event and conference relationships, while supporting a wide range of day-to-day marketing needs across the department.
A marketing and project management professional with a background in digital marketing and agency environments. Oversees advertising outreach, email marketing, events and conferences, and digital content updates, supports New Mexico marketing initiatives, and manages the internal marketing systems and workflows that keep the department’s work organized and moving forward.
A legal marketing professional supporting firmwide initiatives through event support, registration coordination, and cross-functional marketing execution. Contributes to New Mexico marketing efforts and assists with planning, logistics, and implementation across multiple marketing channels.
A social media and creative content professional with extensive experience in design and digital storytelling. Responsible for the majority of the firm’s social media content and visual design work, contributing to creative development, execution, and ongoing brand consistency across platforms.
Marketing Coordinators support the execution of marketing initiatives across events, campaigns, digital content, and advertising. They assist with project coordination, content preparation, research, data tracking, and day-to-day operational tasks, helping ensure marketing work is organized, accurate, and completed on time.
What Marketing Does
The marketing department serves as the engine that drives a company's growth and success by strategically promoting its attorneys, practice areas, and campaigns to target audiences. Its functions encompass a wide range of activities aimed at raising awareness, generating leads, and fostering client relationships.
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Market Research and Analysis: |
The marketing department conducts comprehensive research to understand market dynamics, behaviors, and competitor strategies. This involves analyzing data, trends, and customer feedback to inform strategic decision-making. |
| Strategic Planning: | Based on market insights, marketing develops strategic plans outlining goals, target markets, positioning, messaging, and tactics to achieve business objectives. These plans guide the execution of marketing campaigns and initiatives. |
| Brand Management: | Marketing is responsible for managing and enhancing the company's brand identity and reputation. This includes defining brand values, ensuring brand consistency across all channels, and protecting the brand from negative publicity. |
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Campaign Development and Launch: |
Marketing teams collaborate with attorney and practice departments/teams to identify needs, develop new campaigns, and bring them to life. They create marketing strategies to introduce new services, generate excitement, and drive sales. |
| Advertising and Promotion: |
Marketing creates and executes campaigns across various channels such as television, Out-Of-Home (OOH, which include billboards, bus shelters, transportation wraps, etc.), radio, print, digital, and social media. They develop creative content, messaging, and visuals to engage target audiences and achieve campaign objectives. |
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Town Hall Event Management: |
At Singleton Schreiber, our marketing team is integral to the planning and execution of our Town Hall events, which provide the community and clients with essential updates on legal cases such as fire litigation and government mismanagement issues like the San Diego Chollas Creek floods. These events, whether virtual or in-person, give attendees the opportunity to engage directly with our attorneys, ask questions, and stay informed on the next steps in litigation. Our team works closely with attorneys to schedule regular Town Halls, as well as additional events when key case updates arise. We handle the creation and distribution of invitations, manage livestreams, and oversee outreach and advertising to ensure strong community engagement through news and radio partnerships. On the day of the event, we manage all technical aspects, including streaming, live Q&A, and recording sessions for future use. For in-person events, we take care of everything from securing venues and coordinating catering to preparing branded materials, while ensuring remote attendees can join via livestream. |
| Digital Marketing: |
In the digital age, marketing often leverages online channels such as the firm website, email, social media, and search engines to reach and engage potential and current clients. We build specific multi-layered strategies with SEO, content marketing, social media, and email marketing to drive traffic, leads, and conversions. |
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Lead Generation and Conversion: |
Marketing and business development consistently implement lead generation strategies to attract potential clients. We leverage content marketing, inbound marketing, events, and promotions to generate interest and capture potential clients and leads for the firm. |
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Analytics and Performance Measurement: |
Marketing tracks and analyze the performance of marketing campaigns and initiatives using metrics such as ROI, conversion rates, engagement metric, and source values. We use these insights to optimize strategies, allocate resources effectively, and demonstrate the impact of marketing efforts on business outcomes. |
Overall, the marketing department plays a critical role in driving revenue growth, building brand loyalty, and maintaining a competitive edge in the market. Its functions are essential for achieving business objectives and sustaining long-term success.
Marketing/Branding Resources
Marketing/Branding Resources
This page provides quick access to firm-approved branding guidelines and marketing templates to ensure consistent, professional materials across the firm.
MISSION VALUES & BRANDING GUIDELINES
BRANDED TEMPLATES
Forms
Marketing Forms
This page centralizes marketing-related submission forms, allowing team members to share wins and results and request future updates to department and bio pages.
SUBMIT YOUR CASE WINS/RESULTS
SUBMIT AN INTRANET UPDATE
- Coming soon: Department Page Updates Form
- Coming soon: Bio Page Updates Form
