CONTACT:

General Inquiries: MarketingTeam@singletonschreiber.com

Website and Intranet Updates: Web@singletonschreiber.com

Town Hall Inquiries: Townhalls@singletonschreiber.com

Julie Koteles ✉

Director of Marketing

A marketing strategist with 10+ years of experience in plaintiff firm advertising, specializing in national campaigns, client acquisition, and performance-driven storytelling. Leads the firm’s marketing department, setting its strategy, priorities, and direction, and guiding the team that brings the firm’s advertising, events, content, and digital initiatives to life. Partners with firm leadership to align marketing with the firm’s business goals, supports the growth and development of the marketing team, and provides final approval on campaigns and brand decisions.

Jennifer “Jenn” Rafter ✉

Director of Business Development and Referral Relationships

A business development professional focused on growing the firm’s referral network and elevating the visibility of its attorneys. Builds and maintains relationships with referral partners, secures conference and speaking opportunities for attorneys, and coordinates the firm’s presence at industry events and professional organizations.

Hannah Pasco ✉

Assistant Marketing Manager

A marketing and project management professional with a background in digital marketing and agency environments. Oversees advertising outreach, email marketing, events and conferences, and digital content updates, supports New Mexico marketing initiatives, and manages the internal marketing systems and workflows that keep the department’s work organized and moving forward.

Rachel Shanni ✉

Marketing Specialist

A legal marketing professional supporting firmwide initiatives through event support, registration coordination, and cross-functional marketing execution. Contributes to New Mexico marketing efforts and assists with planning, logistics, and implementation across multiple marketing channels.

Charlee Soumountha ✉

Social Media Specialist

A social media and creative content professional with extensive experience in design and digital storytelling. Responsible for the majority of the firm’s social media content and visual design work, contributing to creative development, execution, and ongoing brand consistency across platforms.

Antonio Flores ✉

Social Media Video Coordinator

Develops and produces video content that enhances the firm's digital presence and supports strategic marketing initiatives. From concept development and content planning to filming, editing, and publishing, creates engaging visual stories designed to inform, connect with, and grow online audiences while maintaining alignment with the firm's brand and messaging.

Kenny Cruz ✉

Digital Marketing Analytics Coordinator

Turns data into direction. Builds and maintains the firm's reporting infrastructure, tracks website and campaign performance, monitors search visibility, and translates analytics into insights the marketing team can act on. This work connects day-to-day marketing activity to measurable outcomes, helping ensure the firm's digital presence is not only active but effective.

Angie Creel ✉

Marketing Coordinator

A strategic problem-solver who helps bring the firm's marketing initiatives to life. Working behind the scenes and across departments, coordinates projects, develops content, supports events and campaigns, manages marketing resources, and tracks performance metrics, balancing creativity, organization, and execution to keep the firm's marketing efforts consistent, effective, and aligned with business objectives.

Market Research and Analysis

The marketing department conducts comprehensive research to understand market dynamics, behaviors, and competitor strategies. This involves analyzing data, trends, and customer feedback to inform strategic decision-making.

Strategic Planning

Based on market insights, marketing develops strategic plans outlining goals, target markets, positioning, messaging, and tactics to achieve business objectives. These plans guide the execution of marketing campaigns and initiatives.

Brand Management

Marketing is responsible for managing and enhancing the firm's brand identity and reputation. This includes defining brand values, ensuring brand consistency across all channels, and protecting the brand from negative publicity.

Campaign Development and Launch

Marketing teams collaborate with attorney and practice departments/teams to identify needs, develop new campaigns, and bring them to life. They create marketing strategies to introduce new services, generate excitement, and drive sales.

Advertising and Promotion

Marketing creates and executes campaigns across various channels such as television, Out-Of-Home (OOH, which include billboards, bus shelters, transportation wraps, etc.), radio, print, digital, and social media. They develop creative content, messaging, and visuals to engage target audiences and achieve campaign objectives.

Public Relations and Press Releases

We utilize press releases to share important firm news and case milestones with the media and the public. Through targeted distribution to local publications and media outlets, we aim to increase community engagement and awareness of our initiatives. Our efforts focus on building awareness as well as relationships with the media, participating in community events, and offering helpful resources to foster trust and support in our local community.

Sponsorships, Partnerships and Events

The Marketing Team actively supports local and national communities and trade/interest organizations, as well as networking and marketing efforts through sponsorships of various companies, events, organizations, and school activities. By partnering with community-driven initiatives, we aim to strengthen relationships and promote our firm as a helpful and reliable presence in the community. Our sponsorships and participation in events reflect our commitment to supporting local causes and fostering positive relationships within the areas we serve. We also plan and moderate monthly town halls to support the constituents of the various mass-tort cases that we handle.

Town Hall Event Management

At Singleton Schreiber, our marketing team is integral to the planning and execution of our Town Hall events, which provide the community and clients with essential updates on legal cases such as fire litigation and government mismanagement issues like the San Diego Chollas Creek floods. These events, whether virtual or in-person, give attendees the opportunity to engage directly with our attorneys, ask questions, and stay informed on the next steps in litigation.

Our team works closely with attorneys to schedule regular Town Halls, as well as additional events when key case updates arise. We handle the creation and distribution of invitations, manage livestreams, and oversee outreach and advertising to ensure strong community engagement through news and radio partnerships. On the day of the event, we manage all technical aspects, including streaming, live Q&A, and recording sessions for future use. For in-person events, we take care of everything from securing venues and coordinating catering to preparing branded materials, while ensuring remote attendees can join via livestream.

Digital Marketing

In the digital age, marketing often leverages online channels such as the firm website, email, social media, and search engines to reach and engage potential and current clients. We build specific multi-layered strategies with SEO, content marketing, social media, and email marketing to drive traffic, leads, and conversions.

SEO

Marketing uses SEO to bridge our website & brand with our target audience. Through ongoing tasks like building helpful & relevant content to our users, auditing & improving the technical proficiency of our website for search engine indexability, optimizing the experience of our users, building our brand authority through backlinking efforts, optimizing and managing listings & citations, and analyzing the efficacy of ongoing multi-layered campaigns to determine new projects, SEO can optimize our online visibility in search results pages, creating sustainable and long-term organic growth for the firm.

Lead Generation and Conversion

Marketing and business development consistently implement lead generation strategies to attract potential clients. We leverage content marketing, inbound marketing, events, and promotions to generate interest and capture potential clients and leads for the firm.

Analytics and Performance Measurement

Marketing tracks and analyzes the performance of marketing campaigns and initiatives using metrics such as ROI, conversion rates, engagement metrics, and source values. We use these insights to optimize strategies, allocate resources effectively, and demonstrate the impact of marketing efforts on business outcomes.

Overall, the marketing department plays a critical role in driving revenue growth, building brand loyalty, and maintaining a competitive edge in the market. Its functions are essential for achieving business objectives and sustaining long-term success.